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With life science companies investing so heavily in the field of R&D - $32 billion were spent in 2002 - a lot is riding on the quality of the sales force and their ability to represent the products appropriately in the marketplace. Some of the largest and most successful global Pharmaceuticals companies have turned to the Life Sciences Practice at Brainvisa to help them address their complex communication and learning requirements specifically in the area of Sales training, Product Launch support and Patient Education.

To ensure readiness for companies under this vertical, the practice has worked closely with the research & development, medical affairs, marketing, communication and sales departments of the top global pharmaceutical companies. The Life Sciences Practice also supports various Nursing Associations in managing, and delivering, education to the members. Given below are some examples of programs developed by the Practice:

  • Websites and CD Roms for product launches and market readiness
  • Blended learning programs for skills, process and procedural training
  • Animations for knowledge and refresher training on different disease statess
  • Knowledge nuggets delivered over PDA, Mobiles, CD Roms and Audio CDs for product readiness
  • Reusable Object Oriented custom courses on selling skills, Objection handling and Clinical trial reports
  • Web sites and eCommercials focused on educating Patients, Doctors and KOLs
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Life Sciences
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