With life science companies investing so heavily
in the field of R&D - $32 billion were spent in 2002 - a lot is riding on
the quality of the sales force and their ability to represent the products
appropriately in the marketplace. Some of the largest and most successful
global Pharmaceuticals companies have turned to the Life Sciences Practice
at Brainvisa to help them address their complex communication and learning
requirements specifically in the area of Sales training, Product Launch support and Patient Education.
To ensure readiness for companies under this vertical,
the practice has worked closely with the research & development, medical affairs,
marketing, communication and sales departments of the top global pharmaceutical
companies. The Life Sciences Practice also supports various Nursing Associations
in managing, and delivering, education to the members. Given below are
some examples of programs developed by the Practice:
Websites and CD Roms for product launches and market readiness
Blended learning programs for skills, process and procedural training
Animations for knowledge and refresher training on different disease statess
Knowledge nuggets delivered over PDA, Mobiles,
CD Roms and Audio CDs for product readiness
Reusable Object Oriented custom courses on
selling skills, Objection handling and Clinical trial reports
Web sites and eCommercials focused on
educating Patients, Doctors and KOLs